President

Walter Good

Walter Good provides PinPoint customers with nearly 30 years expertise managing the growth and strategy of B2B technology companies. For the last 15 years, Walter has focused on managing research and analytics technology companies that service global brand customers.

Walter Good was a co-founder of MarketTools, a company that innovated the usage of software as a service to develop and deploy survey technology to meet the needs of research, agencies, and global brands. During his tenure with MarketTools, Walter formed investment alliances with Procter & Gamble and General Mills, which resulted in rapid innovation of those companies’ consumer research strategies.

In addition to serving as President and board member of PinPoint, Walter Good serves on multiple boards of directors. Walter completed both his undergraduate degree and graduate studies at San Diego State University Business School.