Financial Services

PinPoint provides research services to banks and financial service firms across the country with custom IVR and voice enable research. For example, one national bank deployed automated IVR and online surveys in English, Spanish, Vietnamese, Cantonese, and Mandarin, which enabled the client to receive feedback from a wide range of customers.

Some of the benefits from using PinPoint to host surveys for financial services include:

  • Using a single data layout for consistent data delivery.
  • Collecting open-end voice responses with real-time automated transcription that includes PPI redaction, which reduces liability and security concerns.
  • Execution of the survey set-up and maintenance, freeing the client to focus on making meaningful decisions about positioning based on the findings.
  • IVR survey linking with call centers to obtain real-time feedback about customer service interactions.