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The Value of Open Ends – Never Survey Without Them!

It’s amazing the number of IVR surveys that fail to capture true customer sentiment because they don’t include open-ended questions. The best way for call centers to improve their own performance and enhance customer loyalty is with unbiased… Read More

“Your Call May Be Recorded…” But Who Listens?

How many times have you contacted a call center only to be greeted with an automated voice that says, “This call may be recorded for training purposes”? Recording inbound calls have become routine. However, does anyone really use… Read More

Every Customer Touchpoint Is a Branding Opportunity, Even IVR Surveys

Major brands make a big investment in deploying CX and VoC IVR surveys that reach hundreds of millions of consumers every year. Have you ever stopped to consider the impact those IVR surveys can have on your brand?… Read More

Wanted: Better Qualitative CX Data

If you want to understand the customer experience (CX), you need both quantitative and qualitative CX data. Quantitative research is certainly valuable, especially leveraging rating systems like Net Promoter Score (NPS) where metrics can be tied to revenue… Read More